About the Project
New World Group is a US-based branding and advertising agency who needed a digital solution that helps them deliver better quality reports while automating the process. They run Google Adwords campaigns for numerous clients at the same time.
They needed a fast in-house solution to merge reports from Google’s Adwords and Analytics while providing precise metrics and accurate systematic KPI reports.
We started working on integrating Google Adwords and Google Analytics APIs into a scalable, error-free system that produces detailed data sheet from both platforms.
The new software is customizable enough to match the company tasks and the client’s desirable data reporting model. It doesn’t separately analyze the data from the campaigns. Instead, it combines data from different campaigns to create more comprehensive reports.
One of the important parts we worked on in this project was the integration with the call tracking software. This integration allowed our clients to manage their inbound calls efficiently so they can better understand and engage their clients.
Our clients got a reliable in-house solution to help them generate accurate reports whenever they need to.
Enhanced data security.
Output data that’s so organized it can be used directly in proposals and presentations.
The ability to make faster and better decisions backed by solid data.
A customizable and future-proof system that can be updated with new features and integration whenever it’s needed.