About the Project
AdShare GmbH is an Austrian digital marketing agency. Their business model requires the continuous creation of hundreds of Facebook and Instagram campaigns.
Problem
The default Facebook automated rules weren’t flexible nor suitable for their settings and use. They needed a tool to manage, monitor, review and provide performance measurements for the campaigns they run. This would eliminate human error and help them get faster and more precise reports.
Our Solution
After analyzing the client’s needs, the team started developing an advanced ads optimization tool that’s capable of managing multiple campaigns at the same time. The tool imports the data needed from the Facebook Ads Manager accounts.
The software was designed to be compatible with Facebook Marketing’s API limitations. Being intuitive and easy to use was also a top priority to minimize any staff training that the client had to do.
After setting and activating rules, the software executes automatically and provides the user with performance statistics and complete overviews of different campaigns. This eliminates repetitive tasks and gives the team member more time to develop the campaign and take the audience specifications to an ultra-targeted level.
Technologies Used
Result
Facebook Rules limitations are no longer an obstacle.
No limit on the number of people who can use the system.
The client can export data and easily update the rule conditions whenever they need.
Lots of man hours are saved by eliminating repetitive tasks
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