After analyzing the client’s needs, the team started developing an advanced ads optimization tool that’s capable of managing multiple campaigns at the same time. The tool imports the data needed from the Facebook Ads Manager accounts.
The software was designed to be compatible with Facebook Marketing’s API limitations. Being intuitive and easy to use was also a top priority to minimize any staff training that the client had to do.
After setting and activating rules, the software executes automatically and provides the user with performance statistics and complete overviews of different campaigns. This eliminates repetitive tasks and gives the team member more time to develop the campaign and take the audience specifications to an ultra-targeted level.